Does treating people like adults really mean giving them more options?

People are generally the best judges of their own preferences, and know the most about their own context. Further, autonomous choice is an important aspect of intrinsic motivation (1). Where people feel they have a choice, they are more likely to act, and more likely to have or develop an intrinsic motivation to continue the action.


Behavioural Exchange 2015, hosted by the Behavioural Insights Team

Join us and 700 other behavioural insights practitioners and academics at the second annual Behavioural Exchange (BX2015), a behavioural science conference taking place in London on the 2nd and 3rd September 2015. To purchase tickets, click here.

BX2015 builds on the success of last year's conference in Sydney. We've assembled a truly stellar list of speakers. Here are some of them:


Results from BIT tax trial in Guatemala

You might remember reading a blog post back in May that announced the launch of our first randomised controlled trials in Latin America, in partnership with the World Bank. We now have results.

The trial tested redesigned reminder letters to Guatemalan taxpayers who had failed to declare their income tax on time. We found that the behaviourally-informed letters outperformed all other conditions, with the most successful variant increasing payment by 43%.


Redesigning hospital prescription charts to reduce prescribing errors

Research supported by the Behavioural Insights Team has demonstrated how prescribing behaviour can be significantly improved by making simple changes to prescription charts used in NHS hospitals.

Below is a guest blog, written by Dom King, a good friend of BIT, co-author of MINDSPACE and the lead researcher on this project. The full paper is available online here 


World Bank publishes landmark report on Mind, Society and behaviour

The 2015 World Development Report was launched last week by the President of the World Bank, Jim Yong Kim, and our own CEO, Dr David Halpern (see the video of the launch here). David sent back this blog from Washington:

The subject of the 2015 World Development Report is behavioural insights. Mind, Society and Behaviour is the culmination of nearly two years of work, and is perhaps the most comprehensive, cross national survey on how human behaviour affects development.


BIT is recruiting

The Behavioural Insights Team is recruiting again.

We have job openings at various different levels, including Principal Advisors, Senior Advisors and Advisors.  

The Behavioural Insights Team brings people together with different skills sets. So we are looking for candidates who have in-depth experience in one of several relevant fields, who can work as part of a team of people with a range of different skills. The three areas we’re looking for are:



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