In partnership with


Moments of Choice: how young people make career decisions

Today, young people across England receive their GCSE results. Many will now be looking forward to the next exciting step in their education; for others, it may be a time for to reflect on what their options are and what they would like to do next. In these ‘moments of choice’, young people may seek […]

August 25, 2016

Applying behavioural insights to the Rio Olympics

With the Rio Olympics drawing to a close, we’ve taken some time to reflect on the behavioural insights that could be applied to this year’s games. What it means to an athlete to win a gold, silver or bronze medal; what factors might lead to a win; and the small changes that can make a […]

August 19, 2016

We’re recruiting in New York and London

BIT North America is looking for exceptional candidates to join us in our New York office as we expand and grow. We have opportunities at various levels and would love to hear from you if you have a real passion and drive to improve outcomes for individuals and organisations. You will be responsible for carrying […]

August 17, 2016

Designing a behaviourally informed banking market

Last week the Competition and Markets Authority (CMA) published the final report of their retail banking market investigation. The CMA has identified that currently, only a tiny proportion of customers switch to a different bank in any year; despite the fact that many of them could save about £90 a year by switching. A quarter […]

August 16, 2016

Honouring the political

One of those déjà vu stories has been running over the past couple of weeks. A Prime Minister departs, and in their wake a number of Ministers and their advisers. The departing Prime Minister recommends for honours a number of those who have worked loyally for them and the Party. A number of commentators write […]

August 10, 2016

Counting Calories: A new report from BIT on the problems with official statistics on calorie intake, and how they can be solved

Without reliable statistics, we can’t know what progress we are making towards achieving our societal goals. If we are trying to improve educational outcomes, we need to know how pupils are performing. If we want to cut down congestion, we need to understand how busy the roads are. And if we want to reduce obesity, […]

August 8, 2016

How can government make better use of data science? Insights from the first Data Science & Government Conference

Earlier this year the Behavioural Insights Team, working together with Oxford’s Blavatnik School of Government and Harvard’s Behavioral Insights Group, hosted a one-day conference exploring the topic of data science and government. The conference attracted 200 participants from across government, industry, and academia. In his opening remarks, David Halpern, BIT’s CEO and the National Advisor on […]

August 3, 2016

We’re recruiting in London and Manchester

The Behavioural Insights Team is looking for several Advisors and Senior Advisors to work on a number of projects with partners across different policy areas. These roles offer the opportunity to develop new solutions to some of the UK government’s most pressing challenges as well as aiding international governments and organisations to develop behaviourally informed […]

July 27, 2016

An analysis of police 101 phone calls

In 2011, Police forces across the UK introduced Police 101, a phone number for non-emergency issues. This important public service has come under strain more recently as forces have struggled to cope with the huge volumes of calls – which has sometimes led to callers having to wait for their call to be answered. Speaking […]

July 26, 2016

Behavioural Insights Team opens up in Manchester and Singapore, and expands in Sydney

The Behavioural Insights Team (BIT), also known as ‘the Nudge Unit’, is opening two new offices in Singapore and Manchester. BIT, the world’s first government institution dedicated to the application of behavioural sciences, adds these two new offices to its London and New York operations whilst also expanding its existing team in Sydney. The opening […]

July 20, 2016