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Nudging for good – David Halpern and Owain Service

As the world leading behavioural scientists gather in London to share new and remarkable results, a new book – Inside the Nudge Unit – urges we ‘nudge for good’, and all keep an eye on who nudges the nudgers. This week, the world’s leading behavioural experts are gathering in the UK, together with representatives from […]

September 1, 2015


Inside the Nudge Unit was published this week.

Inside the Nudge Unit was published this week by WHAllen. I wanted to email out partly to say thanks to the many people who have contributed to the success of the team and the wider application of behavioural science and experimentation to policy. I also wanted to give you the headlines.in the unlikely chance you don’t get […]

August 28, 2015


Inside the Nudge Unit – out on 27th August!

  Inside the Nudge Unit is David Halpern’s first-hand account of the Behavioural Insights Team (or Nudge Unit as we quickly became known). The book explores the results of the team as it set out to translate psychological theory and an experimental approach into everyday policy. What makes Inside the Nudge Unit different from BIT’s policy publications, though, […]

August 21, 2015


BIT is hiring researchers

We are looking for Associate Advisors to join our Research and Evaluation Team. The research and evaluation team works across the policy spectrum on randomised controlled trial design, intervention design, and evaluation. Candidates should have a strong social science background, ideally with some research experience or a good level of technical skill (for example in […]

August 19, 2015


Encouraging charitable giving

In our Update Report, we reported a few new results in the area of charitable giving. Perhaps the most striking of these is the finding of our first “Network Nudge” experiment. In this experiment, we worked with an investment bank to encourage their staff to donate to charity. Instead of asking people to give directly, […]

August 14, 2015


Behavioural Insights: The Next Generation

Junior academics and practitioners in the field of behavioural science are incredibly fortunate to benefit from the pioneering work of academics such as Daniel Kahneman, Amos Tversky, Cass Sunstein, Richard Thaler, Carol Dweck, Max Bazerman and Iris Bohnet, to name but a few. The work that these eminent figures have done for the rest of […]

August 11, 2015


“You have been selected”: Driving uptake of Government schemes

In 2013 and 2014 BIT worked with the Department for Business, Innovation and Skills to design, launch and run the Growth Vouchers programme.  After the scheme had launched the number of applications was lower than hoped. This is not an uncommon occurrence with Government schemes – lots of time and thought goes into devising and […]

August 7, 2015


Reducing errors in medical decision-making

“Sarah, can you hear me?” The patient lies on the trolley, silent and grey. The doctor bends over her with growing concern. Now he feels no pulse, no breathing – and a once innocuous situation has slipped into crisis. Professional instinct takes over: with a pull of a lever, the bed slams flat for CPR; […]

August 4, 2015


Improving outcomes for young people in Somerset

Today we are publishing our latest report which applies behavioural insights to schools in Somerset. This report is the culmination of a year of work conducted jointly with the Somerset Challenge, a collection of secondary schools in Somerset who are working together to improve outcomes for young people in the county. The report contains the […]

July 31, 2015


Reducing college dropouts

In the last chapter of his latest book Misbehaving, Richard Thaler writes that education is an area ripe for the application of behavioural science and is already a “good example of a domain where field experiments run by economists are having an impact”. Like Richard, the BIT is excited by the coming together of behavioural […]

July 28, 2015