In partnership with


Charities and Public Trust

A few weeks ago, Oxfam’s CEO testified to Parliament that 7,000 people had cancelled their direct debit donations since the Times broke a story on the 9th of February about improprieties by the charity’s employees in Haiti in 2010. As Daniel Fluskey from the Institute of Fundraising pointed out when interviewed by the BBC: 7,000 […]

March 15, 2018

We’re launching two Behavioural Science Joint MRes/PhD scholarships

We are pleased to announce the launch of the two Behavioural Science Joint MRes/PhD scholarships, a collaboration between the Behavioural Insights Team and University College London’s School of Management. These five-year scholarships* will run from fall 2018. Appropriate topics can be from any area of behavioural science and public policy or public management, which fit […]

March 9, 2018

What employers should do about their gender pay gaps

For the first time in history, employers with 250 or more employees in the UK are required by law to publicly report their gender pay gaps. The gender pay gap is not the same as unequal pay. Unequal pay means paying men and women differently for performing similar work (and is unlawful). By contrast, the […]

March 8, 2018

20 per cent fewer calories by 2024: the new target from Public Health England

One in three children is leaving primary school overweight or obese. Last week we wrote about the launch of a new programme by Guy’s and St Thomas’ Charity that aims to change this fact. Today Public Health England added to the calls for action by revealing that children are consuming between 140 and 500 excess […]

March 6, 2018

Tackling inner-city childhood obesity

This week saw the launch of Guy’s and St Thomas’ Charity’s report; ‘Bite Size: Breaking down the challenge of inner-city childhood obesity.’ Rising childhood obesity is often seen as a classic wicked issue, rising inexorably around the world year after year. It also varies by geographical area and social class, cruelly concentrated in the most […]

March 2, 2018

Four principles to support learners: our new reports from the Behavioural Research Centre for Adult Skills and Knowledge

Susannah Hume, Fionnuala O’Reilly, Bibi Groot, Raj Chande, Michael Sanders, Andy Hollingsworth, Janna Ter Meer, Jessica Barnes, Samantha Booth, Eliza Kozman and Xian-Zhi Soon In 2014, the Department for Business, Innovation and Skills, funded the Behavioural Insights Team (BIT) to create the Behavioural Research Centre for Adult Skills & Knowledge (ASK), with the aim of […]

February 27, 2018

Exploring the boundary between thinking fast and slow: a tribute to Anne Treisman

Attention. It lies at the boundary between perceiving, and thinking, fast and slow. In our everyday experience, attention, awareness and consciousness are intimately linked. Can you feel your toes? Well now you can. A few moments ago, you probably weren’t aware of them, but now your attention is drawn to them you can feel them, […]

February 22, 2018

Improving the experience of non-traditional university students

Great progress has been made in improving access to university in the UK, including work conducted by colleagues at BIT [1] [2]. However, disadvantage does not vanish the moment a student steps onto campus. In fact, “widening participation” students (those from backgrounds that mean they are less likely to enter higher education) participate systematically less […]

February 20, 2018

EAST en español y nuestro trabajo en América Latina

(This post is also available in English) Cuando hablamos de nuestro trabajo en el Reino Unido frecuentemente nos hacen la pregunta: ¿podría algo así funcionar también en otros países? Durante los últimos cuatro años hemos estado colaborando con Gobiernos en América Latina aplicando nuestra metodología, y encontramos que la respuesta es: ¡Sí! En nuestro primer […]

February 13, 2018

EAST in Spanish and our work in Latin America

(This post is also available in Spanish) When we talk about our work in the United Kingdom, we are often asked the question: Will our approach also work in other countries? Over the past four years we have been collaborating with governments in Latin America applying our methodology, and we found that the answer is: […]

February 13, 2018