In partnership with

Blog


The secret cost of laundry

Purchasing a laundry appliance, such as a washing machine, can be a complicated choice involving lots of different factors. However, consumers may be surprised to find out that the cost of using the appliance is not one of the factors often taken into account. Annual energy consumption, which relates to the appliance’s efficiency, incurs continual […]

September 3, 2014


Reducing food waste

The Behavioural Insights Team recently met up with GreeNudge, a Norwegian organisation that researches behavioural approaches to encouraging environmentally friendly choices. Among other things, we discussed their latest study on food waste. GreeNudge conducted randomised controlled trials in hotel restaurants with food buffets. They found that reducing plate size and communicating that it’s ok to […]

April 15, 2013


Reducing disposable shopping bag usage

In her new paper, Tatiana Homonoff from Princeton University shows that small incentives can have a larger effect than the simple cost/benefit calculation would suggest, but how these incentives are framed matters. Her findings accord with the idea of loss aversion – that people value losses more than the equivalent gain: a five-cent tax on […]

December 12, 2012