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Reducing errors in medical decision-making

“Sarah, can you hear me?” The patient lies on the trolley, silent and grey. The doctor bends over her with growing concern. Now he feels no pulse, no breathing – and a once innocuous situation has slipped into crisis. Professional instinct takes over: with a pull of a lever, the bed slams flat for CPR; […]

August 4, 2015


Is Christmas ever good for your health?

Most people are not expecting to get healthier over the festive period, with Christmas parties, Christmas lunch and New Years’ parties serving to prepare us for an inevitable January of diets and new gym memberships. New research, however, suggests that Christmas may be better for your physical health than you think. Previous research by Elizabeth […]

December 23, 2014


Redesigning hospital prescription charts to reduce prescribing errors

Research supported by the Behavioural Insights Team has demonstrated how prescribing behaviour can be significantly improved by making simple changes to prescription charts used in NHS hospitals. Below is a guest blog, written by Dom King, a good friend of BIT, co-author of MINDSPACE and the lead researcher on this project. The full paper is […]

December 10, 2014


Victoria, Australia, steps up to the Obesity challenge

(Update from David Halpern) A quick report from Victoria Australia, where we are working with VicHealth, before heading back to London tomorrow. The Australians have often led the world on public health measures, so it’s pretty cool to be working with them for the next 2 years, with a special focus on obesity – seen […]

September 12, 2014


Applying Behavioural Insights to Organ Donation

Increasing sign up rates to the Organ Donor Register is a key to reducing the number of people dying each year due to a lack of available organs for transplant. The Behavioural Insights Team has been working with NHS Blood and Transplant, Government Digital Services, the Department of Health and DVLA to increase the number […]

December 30, 2013


More behavioural based research to improve health outcomes?

More than half the years of healthy life lost are as a result of behavioural or lifestyle factors, such as smoking, poor diet or lack of exercise. This is before we factor in social relationships and frame of mind – having someone to talk to and a positive outlook on life have been found to have […]

February 8, 2013