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How do you get gender equality? Design for it

In honour of international women’s day, let’s take a moment to reflect on what has been achieved for and by women over the past century. It wasn’t that long ago that women were fighting for the right to vote in most Anglo-Saxon nations. One hundred years on and more than 60 countries have had a […]

March 8, 2016


Would you hire on the toss of a coin?

Here’s a reasonable question: why put multiple people on a task when you can just get one really smart person to do all the work? Put simply, because the group’s probably going to do a better job. The history behind the science One hundred years ago, British statistician Francis Galton was on a mission. At […]

February 17, 2016


“You have been selected”: Driving uptake of Government schemes

In 2013 and 2014 BIT worked with the Department for Business, Innovation and Skills to design, launch and run the Growth Vouchers programme.  After the scheme had launched the number of applications was lower than hoped. This is not an uncommon occurrence with Government schemes – lots of time and thought goes into devising and […]

August 7, 2015


Growth Vouchers

We’ve been working with the Department for Business, Innovation and Skills (BIS) on the £30 million business support programme which was announced at Budget. The announcement in the budget stipulated that the programme would be run as a randomised controlled trial (RCT), the first time that we know of where the government has explicitly required […]

August 7, 2013


BIT back-to-work trial covered by BBC PM.

We’ve been busy over the last few weeks and, if you listen to Radio 4’s BBC PM show, you may have heard about the ways in which we’re helping jobseekers across Essex to get back into work. If you missed it, or just want to listen again, you can do so here. To learn more […]

April 7, 2013


New BIT trial results: helping people back into work

The Behavioural Insights Team has been working with Job Centre Plus in Loughton, Essex, to help get people back into work. We ran a six month randomised controlled trial to test the impact of three changes we made to the existing Job Centre Plus system. The trial tested the difference between the existing process and […]

December 14, 2012