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Partners in Washington to build on BIT work

Over the past week or two there has been lots of coverage of a new team in the White House that will look to apply lessons from behavioural sciene to public policy. The US team will be headed by Maya Shankar, who met members of BIT in Washington to discuss how we will exchange ideas and share research – a […]

August 8, 2013


Ideas and results from Harvard, part II

In this post, we share our discussions at Harvard that we list under the second word in the simple mnemonic, EAST (Easy, Attractive, Social, Timely). EAST is the framework the Behavioural Insights Team uses to apply insights from behavioural science to public policy making. A is for ATTRACTIVE Curiosity can be a powerful motive. Leslie […]

December 3, 2012


Ideas and results from Harvard, part IV

In this post, we share our discussions from Harvard listed under the fourth part of our simple mnemonic, EAST (Easy, Attractive, Social, Timely). T is for TIMELY Shop next week for healthier choices. A continued theme in Max Bazerman’s work is around people’s tendency to make more ‘rational’ decisions for the future when not acting […]

December 3, 2012