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Behavioural Insights Team publishes EAST – a new Framework for applying behavioural insights

The Behavioural Insights Team has published a new framework for applying behavioural insights to policy. It’s called EAST: four simple ways to apply behavioural insights. EAST is an acronym which stands for ‘Easy’, ‘Attractive’, ‘Social’ and ‘Timely’. EAST draws on decades of academic literature and the experiences of the team in applying insights from the […]

April 10, 2014


Applying Behavioural Insights to Organ Donation

Increasing sign up rates to the Organ Donor Register is a key to reducing the number of people dying each year due to a lack of available organs for transplant. The Behavioural Insights Team has been working with NHS Blood and Transplant, Government Digital Services, the Department of Health and DVLA to increase the number […]

December 30, 2013


New publication: The Behavioural Foundations of Public Policy

The team were lucky enough to be sent copies of the Eldar Shafir edited textbook ‘the Behavioural Foundations of Public Policy’. The book contains contributions from many of the world’s greatest behavioural scientists – including Daniel Kahneman, Richard Thaler (who advises the Behavioural Insights Team), Cass Sunstein and George Loewenstein. The focus of the book […]

January 18, 2013


Randomised controlled trials in public policy

Dr Ben Goldacre’s Radio 4 programme about the use of randomised controlled trials (RCTs) in public policy is well worth a listen. The programme includes guest appearances from members of the Behavioural Insights Team, with whom Ben wrote a paper on how policymakers can use RCTs to test new interventions.

January 8, 2013