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How can a letter encourage us to pay our parking fines?

Like death and taxes, parking tickets are a fact of life – especially in urban areas. While no driver likes seeing that slip of paper tucked under their windshield wiper, parking tickets serve important functions – like keeping busy roadways free of impediments and making parking fair to all drivers. The problem is, many drivers […]

March 4, 2016


Tax lotteries and Behavioural Insights in Europe

Last week, the European Commission published a report on the growing uptake of behavioural insights across the governments of Europe. You can read the report here. One of the most interesting parts of the paper is on the growing use of tax lotteries in European countries. Lotteries or prize draws have long been of interest […]

March 2, 2016


Results from BIT tax trial in Guatemala

You might remember reading a blog post back in May that announced the launch of our first randomised controlled trials in Latin America, in partnership with the World Bank. We now have results. The trial tested redesigned reminder letters to Guatemalan taxpayers who had failed to declare their income tax on time. We found that […]

December 22, 2014


Behavioural Insights Tax Trials Win Civil Service Award

Last night, at the UK Government’s Civil Service Awards, the tax trials that we ran with HMRC won the Innovation award. The trials involved rewriting tax reminder letters to incorporate behavioural economics principles, and testing these against controls. BIT and HMRC were able to show how these simple, cost-free interventions could result in huge benefits […]

November 22, 2013