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Using a lottery to incentivise voter registration

The results of work on voter registration, led by UCL’s Professor Peter John and supported by the Behavioural Insights Team have been published in the journal Electoral Studies. This paper reports the results of a randomised controlled trial in a London borough. In order to vote in the UK, you need to register in advance. Voter […]

September 28, 2015


BIT is hiring researchers

We are looking for Associate Advisors to join our Research and Evaluation Team. The research and evaluation team works across the policy spectrum on randomised controlled trial design, intervention design, and evaluation. Candidates should have a strong social science background, ideally with some research experience or a good level of technical skill (for example in […]

August 19, 2015


“You have been selected”: Driving uptake of Government schemes

In 2013 and 2014 BIT worked with the Department for Business, Innovation and Skills to design, launch and run the Growth Vouchers programme.  After the scheme had launched the number of applications was lower than hoped. This is not an uncommon occurrence with Government schemes – lots of time and thought goes into devising and […]

August 7, 2015


Promoting diversity in the Police

Over the next few weeks, we will be highlighting some of our recent trials. This first post is dedicated to an emerging area of focus for BIT: home affairs and justice. We occasionally get a result that even we are stunned by. One of these, picked up in the media coverage of our 2015 Update, […]

July 24, 2015


Results from BIT tax trial in Guatemala

You might remember reading a blog post back in May that announced the launch of our first randomised controlled trials in Latin America, in partnership with the World Bank. We now have results. The trial tested redesigned reminder letters to Guatemalan taxpayers who had failed to declare their income tax on time. We found that […]

December 22, 2014


Redesigning hospital prescription charts to reduce prescribing errors

Research supported by the Behavioural Insights Team has demonstrated how prescribing behaviour can be significantly improved by making simple changes to prescription charts used in NHS hospitals. Below is a guest blog, written by Dom King, a good friend of BIT, co-author of MINDSPACE and the lead researcher on this project. The full paper is […]

December 10, 2014


Applying Behavioural Insights to Organ Donation

Increasing sign up rates to the Organ Donor Register is a key to reducing the number of people dying each year due to a lack of available organs for transplant. The Behavioural Insights Team has been working with NHS Blood and Transplant, Government Digital Services, the Department of Health and DVLA to increase the number […]

December 30, 2013


Reducing food waste

The Behavioural Insights Team recently met up with GreeNudge, a Norwegian organisation that researches behavioural approaches to encouraging environmentally friendly choices. Among other things, we discussed their latest study on food waste. GreeNudge conducted randomised controlled trials in hotel restaurants with food buffets. They found that reducing plate size and communicating that it’s ok to […]

April 15, 2013


Ideas and results from Harvard, part II

In this post, we share our discussions at Harvard that we list under the second word in the simple mnemonic, EAST (Easy, Attractive, Social, Timely). EAST is the framework the Behavioural Insights Team uses to apply insights from behavioural science to public policy making. A is for ATTRACTIVE Curiosity can be a powerful motive. Leslie […]

December 3, 2012


Ideas and results from Harvard, part IV

In this post, we share our discussions from Harvard listed under the fourth part of our simple mnemonic, EAST (Easy, Attractive, Social, Timely). T is for TIMELY Shop next week for healthier choices. A continued theme in Max Bazerman’s work is around people’s tendency to make more ‘rational’ decisions for the future when not acting […]

December 3, 2012