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How can text messages encourage people to see a doctor?

If you haven’t seen a doctor in a long time, the thought of picking up the phone to schedule an appointment can be terrifying. Sometimes it’s easier to adopt an “out of sight out of mind” mentality. However, the people who haven’t seen a doctor in years are the ones most likely to benefit from […]

February 22, 2016


Automatic Enrolment and Pensions: a behavioural success story

Last week, the National Audit Office (the Government’s financial watchdog) published a report on a major government programme. If its subject had been a programme with a big overspend or a lengthy delay, it might have got a lot of attention. But this report got next to no pick up in the media. Why? Because the programme […]

November 10, 2015


Reducing missed appointments

One in ten hospital outpatient appointments is missed – people don’t turn up, and don’t cancel or rearrange in advance. That’s 5.5 million appointments every year in England alone. Missed appointments lead to people not getting the care they need, when they need it. They also lead to costs to the NHS, some of which […]

October 22, 2015


Using a lottery to incentivise voter registration

The results of work on voter registration, led by UCL’s Professor Peter John and supported by the Behavioural Insights Team have been published in the journal Electoral Studies. This paper reports the results of a randomised controlled trial in a London borough. In order to vote in the UK, you need to register in advance. Voter […]

September 28, 2015


BIT is hiring researchers

We are looking for Associate Advisors to join our Research and Evaluation Team. The research and evaluation team works across the policy spectrum on randomised controlled trial design, intervention design, and evaluation. Candidates should have a strong social science background, ideally with some research experience or a good level of technical skill (for example in […]

August 19, 2015


“You have been selected”: Driving uptake of Government schemes

In 2013 and 2014 BIT worked with the Department for Business, Innovation and Skills to design, launch and run the Growth Vouchers programme.  After the scheme had launched the number of applications was lower than hoped. This is not an uncommon occurrence with Government schemes – lots of time and thought goes into devising and […]

August 7, 2015


Promoting diversity in the Police

Over the next few weeks, we will be highlighting some of our recent trials. This first post is dedicated to an emerging area of focus for BIT: home affairs and justice. We occasionally get a result that even we are stunned by. One of these, picked up in the media coverage of our 2015 Update, […]

July 24, 2015


Results from BIT tax trial in Guatemala

You might remember reading a blog post back in May that announced the launch of our first randomised controlled trials in Latin America, in partnership with the World Bank. We now have results. The trial tested redesigned reminder letters to Guatemalan taxpayers who had failed to declare their income tax on time. We found that […]

December 22, 2014


Redesigning hospital prescription charts to reduce prescribing errors

Research supported by the Behavioural Insights Team has demonstrated how prescribing behaviour can be significantly improved by making simple changes to prescription charts used in NHS hospitals. Below is a guest blog, written by Dom King, a good friend of BIT, co-author of MINDSPACE and the lead researcher on this project. The full paper is […]

December 10, 2014


Applying Behavioural Insights to Organ Donation

Increasing sign up rates to the Organ Donor Register is a key to reducing the number of people dying each year due to a lack of available organs for transplant. The Behavioural Insights Team has been working with NHS Blood and Transplant, Government Digital Services, the Department of Health and DVLA to increase the number […]

December 30, 2013