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Ideas and results from Harvard, part IV

In this post, we share our discussions from Harvard listed under the fourth part of our simple mnemonic, EAST (Easy, Attractive, Social, Timely). T is for TIMELY Shop next week for healthier choices. A continued theme in Max Bazerman’s work is around people’s tendency to make more ‘rational’ decisions for the future when not acting […]

December 3, 2012


Ideas and results from Harvard, part III

In this post, we share our discussions from Harvard listed under the third part of our simple mnemonic, EAST (Easy, Attractive, Social, Timely). S is for SOCIAL Informing voters about the voting behaviour of their neighbours. Telling people “Mrs Brown and Mr Smith both voted last time and you didn’t?” can significantly boost turnout. This […]

November 28, 2012