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Reducing food waste

The Behavioural Insights Team recently met up with GreeNudge, a Norwegian organisation that researches behavioural approaches to encouraging environmentally friendly choices. Among other things, we discussed their latest study on food waste. GreeNudge conducted randomised controlled trials in hotel restaurants with food buffets. They found that reducing plate size and communicating that it’s ok to […]

April 15, 2013


Ideas and results from Harvard, part II

In this post, we share our discussions at Harvard that we list under the second word in the simple mnemonic, EAST (Easy, Attractive, Social, Timely). EAST is the framework the Behavioural Insights Team uses to apply insights from behavioural science to public policy making. A is for ATTRACTIVE Curiosity can be a powerful motive. Leslie […]

December 3, 2012


Ideas and results from Harvard, part IV

In this post, we share our discussions from Harvard listed under the fourth part of our simple mnemonic, EAST (Easy, Attractive, Social, Timely). T is for TIMELY Shop next week for healthier choices. A continued theme in Max Bazerman’s work is around people’s tendency to make more ‘rational’ decisions for the future when not acting […]

December 3, 2012


Ideas and results from Harvard, part III

In this post, we share our discussions from Harvard listed under the third part of our simple mnemonic, EAST (Easy, Attractive, Social, Timely). S is for SOCIAL Informing voters about the voting behaviour of their neighbours. Telling people “Mrs Brown and Mr Smith both voted last time and you didn’t?” can significantly boost turnout. This […]

November 28, 2012