In partnership with

Dr Tiina Likki


Senior Advisor

Tiina leads the Behavioural Insights Team’s work on employment and welfare policy, as well as gender equality. Her work involves applying behavioural science to support people back to work. She is also passionate about gender equality and finding ways to close the gender pay gap. Prior to joining the team, Tiina was in academia where her research focused on public attitudes towards the welfare state in Europe, as well as on protest movements and the integration of immigrants. She also helped set up a think tank in Finland that introduced behavioural economics to Finnish public policy. Tiina holds a PhD in social psychology from the University of Lausanne, and a MSocSc and BSocSc from the University of Helsinki.

Policy Areas

Health and Tax