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Felicity Algate


Director, BIT UK:North

Felicity is the head of BIT UK:North, based in Manchester. Our founding client is the Greater Manchester Combined Authority who we are working with to embed behavioural insights across Greater Manchester. BIT UK:North is developing a portfolio of work across the North West. Felicity joined the team in 2011 and since then her work programme has covered consumer affairs and financial markets. This has included the development of the ‘Growth Vouchers’ randomised controlled trial, the UK government’s ‘midata’ programme and co-authoring ‘Applying behavioural insights to regulated markets’. Felicity joined the team from the Office of Fair Trading where she was a Senior Economist, working on competition and consumer issues. Prior to that, she was a currency strategist and economist at a large investment bank.