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Privacy policy

This website is operated by the Behavioural Insights Team (BIT) — you can find our full details below. This privacy policy explains how BIT uses personal information which we collect via this site.

What kind of information do we collect?

If you register on the site, sign up for events or newsletters or submit applications via the site, we may ask for personal information such as your name, email address, occupation and contact details. We may ask you for feedback about BIT or to complete surveys. We may record your activity and preferences when visiting the sites (see “Cookies”, below). If you post content or communicate via the site, we may store and monitor your content and communications.

What do we do with information we collect?

We will use your personal information to operate this site. If you sign up via the site, we will use your information to provide you with newsletters and information about us, our partners and our publications, activities and events, and to process any applications you have made. We may also use your information to carry out analysis and research to improve our sites, events and activities, and to prevent and detect fraud and abuse of our site and protect other users

Please make sure that any personal details you provide are accurate and up to date, and let us know about any changes. Please get consent first before giving us anyone else’s information.

How to unsubscribe

If you don’t want to receive any more communications from us, please click the unsubscribe link on any email from us or, where relevant, change the preferences on your account. You can also email us at

Who else has access to your information?

We may share your information with our partners and with companies who help us to operate the site and to organise events, grant programmes and other activities. Some of these organisations may process your information in countries outside the European Economic Area (EEA), such as the United States, where data protection laws are not the same as in the EEA. If you do not want us to transfer your information in this way, please don’t access and use our websites.

Comments, blogs and other information which you post on the site will be displayed publicly and to other users. Please be careful when disclosing personal information which may identify you or anyone else. We are not responsible for the protection or security of information which you disclose in public areas.

We may disclose your personal information if required by law, or to protect or defend ourselves or others against illegal or harmful activities, or as part of a reorganisation or restructuring of our organisation.


This site contains cookies. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

This site uses cookies that are strictly necessary to enable you to move around the site or to provide certain basic features, such as logging into secure areas.

The site also uses performance cookies which collect information about how you use the site, such as how you are referred to it and how long you stay on certain pages. This information is aggregated and therefore anonymous and is only used to improve the performance of the site. Some of these performance cookies are Google Analytics web cookies. To opt out of being tracked by Google Analytics across all websites visit


We take steps to protect your personal information and follow procedures designed to minimise unauthorised access or disclosure of your information. However, we can’t guarantee to eliminate all risk of misuse. If you have a password for an account on this site, please keep this safe and don’t share it with anyone else. You are responsible for all activity on your account and must contact us immediately if you are aware of any unauthorised use of your password or other security breach.

Contacting us

You are legally entitled to know what personal information an organisation holds about you and how that information is processed. If you would like to know what information we currently hold about you, please write to the General Manager, Behavioural Insights, 4 Matthew Parker Street, London, SW1H 9NP. We will ask you for proof of identity and may charge a fee.

Behavioural Insights Ltd is a limited company registered in England and Wales. Registration number: 08567792

Registered office: 1 Plough Place, London EC4A 1DE