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Publications


Applying Behavioural Insights: Simple Ways to Improve Health Outcomes

Applying new insights about behaviour can lead to better health outcomes at a lower cost. This report gives an overview of these insights and shows how they can be applied in practice.


Behavioral Insights for Cities

Over the past year, our North American office, based in New York, has worked with midsized cities across the U.S. through Bloomberg Philanthropies’ What Works Cities (WWC) initiative. Today BIT North America launches its first report: a practical guide to the application of behavioral science in US cities. Drawing on the results of over 25 trials led by BIT over the past year, we show how this approach can improve take-up of services, make government requests as effective as possible and build a stronger government workforce.


Poverty and decision-making: How behavioural science can improve opportunity in the UK

This report puts forward 18 recommendations on how behavioural science can improve opportunity in the UK in six key policy areas: consumer credit; rainy day savings; employment; welfare entitlements; child development; and post-secondary education.


Casting the Tax Net Wider: Experimental Evidence from Costa Rica

The majority of firms in developing countries are informal, and encouraging them to register with the tax authority has proven challenging and costly. This paper argues that incomplete tax filing among registered firms constitutes an important intermediate form of informality, which can be tackled with much higher cost-effectiveness.


Legacy giving and behavioural insights

For the last two years, BIT has been working with Remember A Charity and Professor Sarah Smith from the University of Bristol to learn more about people’s motivation to leave legacy gifts. As part of this programme of research, we have conducted eight randomised controlled trials with solicitors firms. Each of these trials is individually smaller than our previous study with Co-Operative Legal Services, but we can learn much from them in combination.


Behavioural Economics Guide – Vol 1 Public Policy – Mexican Institute for Behavioural Economics

The Mexican Institute for Behavioural Economics has published their Behavioural Economics Guide. The guide, one of the first of its kind to be written in Spanish, focuses on the application of behavioural economics to public policy. Covering a range of topics, the guide includes a chapter written by the Behavioural Insights team, which discusses the application of behavioural economics to tax payments in Guatemala.


The Behavioural Insights Team’s Update Report: 2015-16

This report summarises the range and impact of BIT’s work over the past 12 months. In addition to the projects we have undertaken with the UK government, the report provides summaries of work conducted by our offices in Sydney, New York, and Singapore.


Supporting self-management

This guide is part of the NHS England-funded Realising the Value programme led by Nesta and the Health Foundation, which seeks to develop person- and community-centred approaches for health and wellbeing. The programme is doing so by building the evidence base and developing tools, resources and networks to support the spread and impact of these approaches.


Spreading change

This guide is part of the NHS England-funded Realising the Value programme led by Nesta and the Health Foundation, which seeks to develop person- and community-centred approaches for health and wellbeing. This guide offers two things: a framework for understanding and changing behaviour, and real-world examples of how these changes happen in practice.


Moments of choice

The Behavioural Insights Team was commissioned by the Careers and Enterprise Company to talk to young people about their future careers and aspirations, the resources they draw upon to make these decisions and the context in which decisions occur.