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MINDSPACE

The MINDSPACE report is used by the Behavioural Insights Team as a framework to aid the application of behavioural science to the policymaking process.


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Before the Behavioural Insights Team was created, some of its members were working at the Institute for Government, where they were commissioned by the Cabinet Office to author a report on influencing behaviour with academics from the London School of Economics and Imperial College.

The MINDSPACE report was the result, and helped to make the case for the establishment of the Behavioural Insights Team at the heart of the UK Government.

The MINDSPACE report continues to be used by the Behavioural Insights Team as a framework to aid the application of behavioural science to the policymaking process.

The report sets out nine of the most robust influences on our behaviour, which are captured in the simple mnemonic – MINDSPACE.

Date Published

January 1, 2010