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The Behavioural Insights Team’s Update Report: 2015-16

This report summarises the range and impact of BIT’s work over the past 12 months. In addition to the projects we have undertaken with the UK government, the report provides summaries of work conducted by our offices in Sydney, New York, and Singapore.


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It has been another exciting year for the field of behavioural insights, which is now becoming more mainstream across the UK Civil Service and increasingly, amongst governments around the world. Not only are we now seeing behavioural insights being applied in more areas, but we are also seeing the development of more complex interventions and evaluations. This report illustrates these changes. But it also offers insights into where we might go next, to help have even greater social impact over the coming months and years.

Date Published

September 15, 2016