In partnership with
Behavioural Insights Tax Trials Win Civil Service Award
Last night, at the UK Government’s Civil Service Awards, the tax trials that we ran with HMRC won the Innovation award.
The trials involved rewriting tax reminder letters to incorporate behavioural economics principles, and testing these against controls.
BIT and HMRC were able to show how these simple, cost-free interventions could result in huge benefits for the Exchequer.
In the past financial year alone, it is estimated that the new letters have helped bring forward around £210million of tax revenue.
We’d like to thank our colleagues from Debt Management and Banking at HMRC, they have been a pleasure to work with.
Subscribe to our mailing list
- Australia (6)
- BX Conference (11)
- Charitable giving (7)
- Consumer affairs (2)
- Education and skills (16)
- Energy and sustainability (3)
- Health (16)
- Home affairs and security (7)
- International (6)
- Labour market & economic growth (6)
- News (37)
- North America (12)
- Reports (16)
- Tax (4)
- Trial design (4)
- Trial results (21)
- Uncategorized (94)
- Vacancies (4)
- Helping everyone reach their potential: new education results
- Helping more people take up free pension guidance: new results
- Congratulations to Richard Thaler, winner of the 2017 Nobel prize in economics
- New roles in London and New York: General Manager and Gender and Behavioural Insights Programme Manager
- Director of Strategy and Implementation – new senior recruitment at BIT