Behavioural Insights Team London

Originally set up as a small group at the heart of the UK Government, the Behavioural Insights Team applies insights from academic research in behavioural economics and psychology to improve public services. The organisation is now global with projects in over 15 countries and offices in London, Manchester, New York, Singapore and Sydney. We work across a wide range of government policy areas around the world, ranging from health and education to policing and energy, devising new ways of making public service work better for the people they serve, and testing the impact using empirical research methods. Typically, we try to tackle small components of large issues, building up the impact over time and driving social change incrementally but quickly.


If you would like to find out more about BIT’s work, please get in touch with one of the members of the team by emailing us at:


4 Matthew Parker Street