Blog


50,000 candidates have now applied for jobs through Applied – the Behavioural Insights Team’s first BI Venture

In the early 1970s, only one in twenty people in the top five US orchestras were women. Now that figure is more like one in three. As Harvard Professor Iris Bohnet explains in her book on ‘what works’ to reduce gender inequality, one of the reasons for this shift is the way that US orchestras […]

October 17, 2018


Improving communications using behavioural insights – new results from TEST + Build

TEST + Build, one of our growing range of BI Ventures, draws on behavioural insights to improve communications. Since launching last year, we have worked with nine organisations to send out over 55,000 communications. One of those organisations was Mansfield Council. Using TEST + Build to encourage more households to pay their Council Tax by […]

August 2, 2018


Global funders back Applied, first spin out from the Behavioural Insights Team

We are delighted to announce that Applied, the online recruitment tool spun out from the Behavioural Insights Team, has successfully raised funding which will enable it to scale its operations worldwide. Applied started as a project within BIT, when we began to change our internal hiring practices in line with latest research. We discovered that […]

November 8, 2017


Test+Build for Charities: a new tool to support volunteering and fundraising

It’s been three months since we launched Test+Build, our venture that helps organisations design their own interventions informed by behavioural science and then test them with a randomised controlled trial. We’re currently working with 5 organisations on issues such as tax compliance to get trials up and running. Now we’re excited to launch a new […]

October 26, 2017