Charities and Public Trust

A few weeks ago, Oxfam’s CEO testified to Parliament that 7,000 people had cancelled their direct debit donations since the Times broke a story on the 9th of February about improprieties by the charity’s employees in Haiti in 2010. As Daniel Fluskey from the Institute of Fundraising pointed out when interviewed by the BBC: 7,000 […]

March 15, 2018

The first Briton to give away £1bn

This week saw a quiet, private celebration for the 50th anniversary of the Gatsby Foundation. In case you haven’t heard of it, Gatsby is the charity through which David (Lord) Sainsbury has given away over £1bn. He was the first Briton ever to pass this threshold. Set up when he was just 26, the Foundation […]

November 17, 2017

When’s the right time to get people giving?

A lot of the behavioural biases that prevent us from achieving our goals have to do with time. We lament not having enough time to get everything done, and then spend hours binge-watching cooking shows. We all have that important task – like applying to university, or filling in our taxes, signing up for our […]

September 4, 2017

The Power of Thank You

From an early age our parents remind us to say “thank you”. But what is the impact of these words? Are employees more productive if thanked for their hard work? Does thanking people for charitable donations encourage them to keep giving? Over the past year, we’ve started to see a pattern in our research – […]

April 4, 2016

Encouraging charitable giving

In our Update Report, we reported a few new results in the area of charitable giving. Perhaps the most striking of these is the finding of our first “Network Nudge” experiment. In this experiment, we worked with an investment bank to encourage their staff to donate to charity. Instead of asking people to give directly, […]

August 14, 2015

Behavioural Insights Team charity work wins award

The Behavioural Insights Team project on legacy giving, reported in our report “Applying Behavioural Insights to Charitable Giving“, has won a Third Sector Business Charity Award for Charity Partnerships. As part of our collaboration with Remember a Charity, Co-Operative Legal Services and the University of Bristol, customers of CLS were asked one of two randomly […]

May 15, 2014

(Pro-) social networks?

Our findings from charitable giving experiments suggest that online social networks could be a hotbed for snowballing donations. Here, users can advertise their donation activities and the quality of their chosen charities cheaply and directly to their friends. The personalisation of these messages could add weight to the fundraiser’s solicitation and make them far more […]

February 10, 2014

Behavioural Insights and Charitable Giving

Charity comes from the heart. Yet some influences, seemingly unrelated to our altruistic preferences, can significantly impact how much and how often we give. In partnership with a number of organisations, including the Charities Trust and the Charities Aid Foundation, we’ve published a paper on the Application of Behavioural Insights to Charitable Giving. It outlines […]

May 28, 2013

Peer effects and positive affect in charitable giving

In a Christmas lecture, Warwick University Economics Professor, Kimberley Scharf, has called on the public to give more money to charity – and not just for the sake of the charities. In line with current research in behavioural economics and psychology, Professor Scharf argues that “not only will you help others, but you’ll feel better […]

December 18, 2012