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The minefield of modern dating: why businesses need to up their game on the small print

Putting your photo and personal information on an online dating site is a hopeful act, whether you’re looking for a lifelong companion or something more… short term. It’s also a show of trust – and not just between you and your fellow users. You are putting your trust in the dating site to use your […]

June 21, 2018


National Numeracy Day: take the test

Suppose you put £100 into a savings account with a guaranteed interest rate of 2% per year. You don’t make any further payments into this account and you don’t withdraw any money. How much would be in the account at the end of the first year, once the interest payment is made? Check your answer […]

May 16, 2018


A behavioural approach to managing money: Ideas and results from the Financial Capability Lab

Today we publish a major report detailing the results of our Financial Capability Lab partnership with the Money Advice Service (MAS) and Ipsos MORI. Some of the early Lab results exploring how credit card terms and conditions could be better explained to customers were published in the Government’s recent Consumer Green Paper. The report we […]

May 10, 2018


Modernising consumer markets: the Consumer Green Paper

At BIT, we are passionate about ensuring that consumers benefit from well-functioning markets — from better deals to higher quality services. We want governments, regulators and businesses to, in Richard Thaler’s phrase, ‘nudge for good’. The UK Government’s Consumer Green Paper, published yesterday, encourages just that. The Green Paper is a well-evidenced account of the […]

April 12, 2018


Helping more people take up free pension guidance: new results

With most people spending at least 25 years in retirement, deciding what to do with your pension pot is one of the most significant financial decisions you can make. And yet it is also one of the most complicated. Today we are publishing the results of three randomised control trials encouraging UK consumers to access […]

October 14, 2017


Applying behavioural insights to regulated markets

It’s clear that regulated markets are not currently delivering the best outcomes for UK consumers. In the UK, we are collectively overpaying for mobile phone contracts by £355 million a year and almost 9.5 million households would be able to save over £300 each year by switching energy provider. In last week’s Queen’s Speech, the […]

May 26, 2016