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EAST™ Cards

The Behavioural Insights Team published a framework for applying behavioural insights to policy, called EAST™: four simple ways to apply behavioural insights.

EAST™ is an acronym which stands for ‘Easy’, ‘Attractive’, ‘Social’ and ‘Timely’, and draws on decades of academic literature and the experiences of the team in applying insights from the behavioural sciences to public policy. It is intended to enable policymakers to get to grips quickly with some of the central ideas from the behavioural sciences in a way that is intuitive and simple to apply in practice.

We have designed a handy deck of EAST™ cards for brainstorming sessions – each card is designed to get you thinking about how a particular aspect of the framework could be applied to a policy idea.

The deck is available in English, Spanish and Dutch.


We’re not currently accepting orders for EAST cards.
If you would like to be on the waiting list for future orders, please send us an email.