In partnership with


Predictiv helps organisations make better and faster decisions.

We run short online randomised controlled trials (RCTs), enabling governments and organisations trying to solve public policy problems to make quick, evidence-based decisions.

Randomised controlled trials are experiments that allow us to evaluate what works and what doesn’t when it comes to changing behaviour and improving public policy outcomes. Online RCTs are quicker, cheaper and easier to run, testing isolated behavioural triggers.

Predictiv makes it easy to run an online RCT from start to finish, without being a behavioural scientist. Users can choose from a selection of experiments designed by BIT using robust behavioural science and experimental economics methodologies. We manage the experiment setup, participant recruitment (we can reach 4 million people in the UK), testing and evaluation of results.

Sign up for our pilot at