Privacy policy

This website is operated by the Behavioural Insights Team (BIT) — you can find our full details below. This privacy policy explains how BIT uses personal information which we collect via this site.

Behavioural Insights Ltd (the legal name of Behavioural Insights Team) is the controller and is responsible for your personal data collected via this site.

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights in relation to your personal data, please contact the DPO by post at the registered office of Behavioural Insights Ltd (set out below) or by email at

What kind of information do we collect?

If you register on the site, sign up for events or subscribe to newsletters, we may ask for personal information such as your name, email address, occupation, contact details and communication preferences. We may ask you for feedback about BIT or to provide responses to surveys.  

Newsletters or other messages sent to you after you have subscribed may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such newsletters and messages may record a range of subscriber data relating to engagement, geographic, demographics and already stored subscriber data. When collected, this information is processed by MailChimp (see “Who else has access to your information” section below).

We may also record your activity when visiting the site (see “Cookies”, below) and other technical data such as login data, browser type and version and time zone setting and location. If you post content or communicate via the site, we may store and monitor your content and communications.

We do not collect any Special Categories of personal data about you (as defined under relevant European data protection laws, this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

What do we do with information we collect?

We will only use your personal data when the law allows us to do so.

In particular, we may process your personal information where it is necessary in our legitimate interests (and your interests and fundamental rights do not override those interests) in order to:  

(a) operate this site, keep it up to date and deliver relevant content to you;

(b) to carry out analysis and research to improve our sites, events, newsletters and activities;

(c) to prevent and detect fraud and abuse of our site and protect other users; and

(d) ask you to leave comments, reviews, or  participate in surveys.

These activities are necessary for our legitimate interests to study how individuals that are interested in BIT engage with our website and content and make any required improvements, to keep our website up to date and relevant, to develop and grow our business and to prevent fraud or abuse.

If you sign up via the site, we may use your information to provide you with newsletters and information about us, our partners and our publications, activities and events. In this case, we will be relying on consent as the lawful basis for processing your personal data.

Please make sure that any personal details you provide are accurate and up to date, and let us know about any changes as soon as possible.

How to unsubscribe

If you don’t want to receive any more communications from us, please click the unsubscribe link on any email from us or, where relevant, change the preferences on your account. You can also email us at at any time.

Who else has access to your information?

We use MailChimp as our marketing automation platform. By providing your name and email address to us to sign up for our newsletter and email updates, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

MailChimp’s servers are located in the United States so personal data will be transferred to the United States. MailChimp has certified to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework.

If you are concerned about us sharing your personal data with MailChimp, please do not sign up to receive information from us.

Comments, blogs and other information which you post on the site will be displayed publicly and to other users. Please be careful when disclosing personal information which may identify you or anyone else. We are not responsible for the protection or security of information which you disclose in public areas.

We may disclose your personal information if required by law, or to protect or defend ourselves or others against illegal or harmful activities, or as part of a reorganisation or restructuring of our organisation.


This site contains cookies. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

This site uses cookies that are strictly necessary to enable you to move around the site or to provide certain basic features, such as logging into secure areas.

The site also uses performance cookies which collect information about how you use the site, such as how you are referred to it and how long you stay on certain pages. This information is aggregated and therefore anonymous and is only used to improve the performance of the site. Some of these performance cookies are Google Analytics web cookies. To opt out of being tracked by Google Analytics across all websites visit

If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.


We take all reasonable steps to protect your personal information and follow procedures designed to minimise unauthorised access, alteration, loss or disclosure of your information.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available, users are advised to verify their authenticity using third party anti-virus software or similar applications.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When it is no longer necessary to retain your personal data, it will be securely deleted.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including rights to:

  • Request access to your personal data: this enables you to receive a copy of the personal data we hold about you and to check we are lawfully processing it.
  • Request correction of your personal data: this enables you to have any incomplete or inaccurate data we hold about you corrected.
  • Request erasure of your personal data: this enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • Object to processing of your personal data: you can object where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing your personal data: This enables you to ask us to suspend the processing of your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent to the processing of your personal data: This applies where we have relied on consent to process personal data. Please note that withdrawal of consent will not affect the lawfulness of any processing carried out before you withdrew your consent.

If you wish to exercise any of the rights set out above, please contact the Data Protection Officer with your specific request by email to:

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Contacting us

Please write to the Data Protection Officer at Behavioural Insights Ltd, 4 Matthew Parker Street, London, SW1H 9NP or email

Behavioural Insights Ltd is a limited company registered in England and Wales. Registration number: 08567792

Registered office: 4 Matthew Parker Street, London SW1H 9NP