Behavioural Insights Team Wellington

Our Wellington office leads our work in developing behavioural approaches to public policy in New Zealand.

Established in 2016, we have worked with a central and local government clients including:
  • the Ministry of Social Development to help people get into employment, and those in financial hardship to increase their savings
  • the Ministry of Primary Industries to help grow New Zealand’s exports, and
  • the NZ Customs Service to help protect our borders.
We are passionate about using a blend of behavioural science, data analytics and human-centred design and applying it to the local context. We take a co-design and co-ownership approach to our work, including working with kaupapa Māori, We are playing a leading role in the development of randomised controlled trials to test what works in tackling New Zealand’s social challenges.


Lee McCauley
Lee McCauley


If you would like to find out more about our work, drop us an email:


3 Market Lane